We create our destiny with our intentions. All our chemistry, body language, focus, culture is aligned with our intentions.
So intent to be the change you want from the world, from your company, from others.
Rest Will Follow.
We create our destiny with our intentions. All our chemistry, body language, focus, culture is aligned with our intentions.
So intent to be the change you want from the world, from your company, from others.
Rest Will Follow.
At Intent To Change, we work alongside organisations throughout their change and transformation journeys. We focus on understanding the interplay between strategy, organisational culture, leadership and day-to-day operations; uncovering the visible and less visible barriers to change; and turning these insights into concrete steps for improvement.
We bring together consulting, facilitation, coaching, training and, where needed, change leadership. Through collaborations with experts in Türkiye and internationally, we bring the right expertise into the process at the right time, tailored to each organisation’s needs.
We don’t just plan change. We help make it happen.
We are proud to being a leading member of Global Agile People Movement from Sweden.
Agile People, is a global community of professional agilists who work to help all types of organizations increase business agility.
We as Agile People, see Agile beyond a methodology. It is a way of thinking and behaving and if Agile frameworks like scrum and kanban are implemented focusing on People, then it becomes an excellent container for Agile Principles, behaviors to thrive
Leading people, projects starts with leading ourselves.
According to your needs we have diverse content of training, that serve for the transition of being a newly promoted manager, leadership skills that make your staff follow you and the ways that leads to effective and efficient communication.
We design Leadershıp Development Programs according to your needs and support it with group mentoring, leadership mentoring & coaching.
When we want to create a change in an organization, it is like trying to move an elephant. If it does not willingly want to move, it will not.
Technical part of project management is important. But when we only focus on this in corporate projects, we fail. In order to effectively deliver projects we need to also understand how people perceive change and how we can manage the very normal phenomenon of ‘resistance’.
When working with teams, we move our focus from individuals to the relationship system that they form. We know that everybody is right in relationships, but only partially.
By creating a space with sincerity, openness, courage, respect and deep democracy; teams start talking vulnerably with trust. With the tools we use we show the system to itself, eliminate toxic communication, create empathy, welcome them to set their conscious intentions and let them co-create.
Face to face or remote… We bring teams together and make invisibles visible together.
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We are proud and happy to serve our customers. If you would like to be one of them
See what people are saying
"I have worked with Şebnem on different occasions over the years in Autorola, most recently on a leadership development initiative for our management team.
What distinguishes Şebnem is her ability to look beyond the initial request and understand what the organization genuinely needs. She adapts her approach to the context, creates a psychologically safe environment where people can openly discuss difficult issues, and helps turn these conversations into meaningful insights and actionable next steps.
During our recent engagement, what began as a leadership development programme evolved into a broader, facilitated dialogue around organizational needs and opportunities for improvement. Şebnem brought together different perspectives, encouraged open and constructive conversations, and translated the insights into structured recommendations that she presented to our senior management team.
I value her systemic perspective, flexibility and ability to combine facilitation with a strong focus on organizational development and practical outcomes. I would gladly recommend Şebnem as a trusted partner in organizational change, leadership development and transformation initiatives."
"In an era of multiple crises, it is essential for people working in impact-driven organizations to adapt quickly to ongoing changes. Boards of directors, too, need to develop this capability to ensure organizational agility and adaptability.
Recognizing this need, we reached out to Intent To Change (ITC). Together with Şebnem Gürün Özeren, we designed an impactful process, drawing on her diverse experience and insightful guidance.
Even now, some time after our work together, whenever I find myself at a crossroads, I still remind myself: “What would Şebnem Hanım want us to consider in this situation?”
“Companies are living creatures who build their own souls and cultures.
In the world where everything is changing, we wanted to take an X-ray of our that is both deep-rooted, innovative and growing exponentially; with our current conditions.
Our collaboration with ITC within the scope of our holistic people & culture strategic transformation programs enabled us to embark on the journey with healthy diagnoses.
To tackle the rest is very easy…”
"Throughout the leadership and development programs we delivered for our Ground Services Team Leaders, Şebnem made valuable contributions through her professional approach, subject-matter expertise, and participant-centered facilitation style.
She effectively shared her experience in leadership, team management, and fostering a feedback culture, supporting our participants throughout their development journey.
Her ability to accurately assess organizational needs, design learning experiences that bridge theory and practice, and communicate effectively helped ensure that our programs delivered meaningful impact.
We sincerely appreciate her valuable contributions."
"The Executive Development Program was both an enjoyable and highly productive experience. It gave us the opportunity to reflect on and explore topics that we rarely have the time to examine in depth in the course of the demands of our day-to-day work.
Through gamification, interactive activities, and skillful facilitation, Şebnem created an environment that encouraged us to look at issues from different perspectives and engage in open, honest conversations about our own leadership habits.
It was a valuable and thought-provoking experience that benefited the entire team, fostering shared reflection, the exchange of experiences, and greater self-awareness."
“We had a business partnership with Intent To Change within the framework of our various needs in 2021.
Ms. Şebnem shows a performance that exceeds our expectations, both in individual coaching, team coaching and in-company trainings.
In addition to many of her strengths, Ms. Şebnem’s most distinctive feature is her understanding of expectations, her focus on needs, and her design of customized content within this framework. Thanks to her superior coaching skills, she has been a real business partner for our company by asking the right questions and understanding us correctly.
I would like to express my satisfaction both with the service we received as the HR Director and as a participant.
I would like to thank her on behalf of our managers whose competencies have improved through individual coaching, our teams has become stronger with team coaching, and our employees whose competencies have improved with their training.
Thanks to her, Vaillant Group Turkey employees are now stronger!”
"I was truly happy with the workshop, both with the results we achieved and with the way Şebnem engaged the whole group. She created an open and positive atmosphere that encouraged real participation, reflection and honest exchange. For me, the best compliment came directly from one of the participants: after the workshop, he asked Şebnem if she could facilitate a similar session with his own team. I think that says it all."
“As Mondi Human Resources, we worked together with ITC on different projects.
In each project, especially in the “Leadership Development Program” and “Manager Evaluations”, the most prominent points for us are that the program designs are made according to our needs, that the program is updated flexibly according to the feedbacks in the process, and most importantly, Şebnem hn’s with strong communication skills, goodwill and sincerity creating an environment of trust in which participants share easily.
We are very happy to partner with Intent To Change and its accompany on our journey!”
"In 2021, we carried out the process of preparing the “Organizational Maturity Analysis Report” for our Company with the ITC Consultancy.
Our aim here was to identify the areas of development and needs of our company which is quite young; in order to work more efficiently with a full team identity.
The work done in this process has been beneficial beyond our expectations in enabling us to see our current situation transparently and to identify our concrete and unique needs. From this point of view, we clearly saw where and how we should start working on the development processes of our Company.
Carrying out this beneficial working process with her positive, trust-based approach and all her competence despite the pandemic conditions, In the presence of Ms. Şebnem Gürün Özeren, I would like to thank the ITC company."
"I’ve had the opportunity to work with Şebnem on several occasions across different organizations. HR teams can have a multiplier effect on organizational transformation. The workshops Şebnem facilitates help HR teams recognize today’s needs and redefine their direction. They are both productive and genuinely enjoyable. Beyond keeping participants engaged and attentive throughout the two days, she ensures they leave with a concrete action plan. If you are also exploring how your HR team can better support organizational transformation, I highly recommend starting this journey with Şebnem."
"The “Leading Change” training delivered by Ms. Şebnem made a valuable contribution to our ability to approach change processes from a different perspective. Through interactive exercises and real-life examples, the training increased our awareness of adapting to change, understanding team dynamics, communicating effectively, and developing a solution-oriented mindset.
Ms. Şebnem’s strong subject-matter expertise, effective communication with participants, and ability to share her experience were key factors contributing to the success of the training. We greatly appreciated the opportunity to work with her and would confidently recommend her for similar training and development initiatives."
"Throughout our HR Systems Design consultancy engagement under the TURQUALITY® program, significant contributions were made towards establishing more systematic, measurable, and sustainable HR practices. The professional approach, strong communication, and tailored solutions developed to address our specific needs added value both to our team's development and to the strengthening of our corporate HR processes. It was a productive and enjoyable collaboration."
“It is in a well-structured training with lots of high-level team activity.
Especially clear & smooth way of talking of the trainer (Ms. Şebnem), her high energy and involving everyone to the training was very successful.
It was a wonderful training with lots of practical examples, questions & answers. Thanks.”
"Sebnem’s lecture at Business Agility Foundation course by Agile People was just great!
Useful and well-presented content, very well structured workshop, and above all held in a safe and inclusive atmosphere where learning is so natural and fun!"
"Some trainings crack the eggshell from the outside; Şebnem’s trainings are cracking the shell from the inside! "
“I attended a 6 days of training with Intent To Change on Leadership, Project & Change Management and Diversity & Inclusion in Mar-2018.
The words are not enough to express and illustrate the real benefit created from the trainings sessions, anyhow; I would like to thank Ms. Sebnam for organizing such a great training with real life examples, games which made the sessions really enjoyable and informative.
What a wonderfully practical course, personally and professionally!”
“As OMÜD, we have worked with Ms. Şebnem from ITC for our vision and mission definition process and also our member experience and value survey process.
Her excellent facilitation skills created a major difference in both processes. The methods and effective communication skills she has used created significant value to our work. I thank her for all her contribution.”
“As someone who believes that teams walk towards common goals with the same belief can achieve their goals; we had the chance to rediscover ourselves in our Team Coaching experience, which we conducted under the leadership of Ms. Şebnem. And we did it with a lot of laugh and fun.
I highly recommend this experience if you want to step into a process that teammates understand each other better and increase the team solidarity with a pleasant day. I would like to thank the Intent to Change team and especially Ms. Şebnem Gürün Özeren.”
"We have been working with Şebnem since 2018 on a range of change, transformation and organizational development initiatives at Mondi.
What makes Şebnem different as a consultant is her ability to combine her experience in manufacturing, industrial engineering, project management, human resources and coaching with a systemic perspective. She takes the time to understand the organization’s real needs, creates a psychologically safe environment where difficult issues can surface, and helps translate the resulting insights gained into concrete actions.
Both our management team and our leaders across our plants trust her. She addresses difficult issues with courage and respect, creates space for different perspectives to be heard, and helps turn conversations into meaningful change.
In addition to leadership development and mentoring, Şebnem has taken on responsibilities similar to those of an interim change leader during critical organizational transitions in Mondi. During a company acquisition, she supported the assessment process and internal communication; during a plant closure, she coordinated project management, change management and communication. Following a merger, she listened to employees at our headquarters and across nine plants, identified organizational and technical development needs, and translated these into a structured development roadmap.
Our collaboration has covered a wide range of areas, including C-Level year-end review and priority-setting workshops, supporting the transition of R&D-developed products into sales, analysing the root causes of H&S incidents and developing systemic improvement roadmaps, as well as management development and assessment centre initiatives.
One of Şebnem’s greatest strengths is that she does not apply ready-made solutions. Instead, she takes the time to understand the organization’s needs and dynamics. She approaches organizational change, corporate culture and leadership development as interconnected elements, brings difficult-to-discuss issues to the surface, and designs solutions tailored to the organisation’s specific needs.
I would wholeheartedly recommend Şebnem as a trusted partner in organizational change and transformation, corporate culture, leadership team development and interim change leadership."